The question
What Bestway does with the answer
Number it moves
How the value is counted
Grow agreements
1
After a competitor closes nearby, how many customers can we win, and where?
1stRuns a local campaign in the markets ranked highest
New agreements in exposed stores
Added agreements × revenue per agreement, less campaign cost
2
Which competitor stores are likely to close next?
Prepares stock and outreach before the doors shut
Weeks from closure to first campaign
Share of nearby closures acted on within [N] weeks
3
Which neighborhoods respond to our marketing?
Moves spend to the ZIP codes that convert
Cost per new agreement
More agreements from the same spend
4
Where should we open, move or close a store?
Works a scored shortlist of sites and leases
Contribution per store
New-site contribution less build-out; lease cost avoided
5
Which past customers are worth calling back?
Built beforeCalls a weekly list ranked by likelihood to return
Reinstated agreements
Returning customers × revenue per agreement
Put assets to work
6
Where is rent-ready inventory sitting idle, and where is it needed?
2ndMoves assets on a transfer list each cycle
Idle days per asset
Idle days removed × weekly rental rate, less moving cost
7
How fast do returned items get back on the floor?
Sets repair and cleaning priorities by store
Days from return to rent-ready
Days saved × weekly rental rate
8
What should we buy, and how much?
Follows a purchasing plan by category and region
Inventory purchases; stock-outs
Purchases avoided; rentals not lost to stock-outs
9
What should each store put on its floor?
Built beforeResets floors store by store, tested before rollout
Agreements per floor position
Added agreements from the display change
Protect and improve margin
10
Are weekly rates and terms set right?
Runs rate and term tests in chosen stores
Revenue per agreement
Change in revenue per agreement × volume
11
Which accounts should collectors work first?
Works a daily priority list in each store
Charge-offs as a share of revenue
Points of charge-off avoided × rental revenue
12
Are deliveries and pickups routed well?
Adopts routes and time windows by store
Cost per delivery
Trips and overtime removed
13
Are stores staffed for when customers come in?
Built beforeSchedules staff to match traffic
Labor cost per agreement
Hours moved from quiet to busy periods
14
Which stores underperform their market?
Reviews a gap list for each store against its peers
Contribution gap to peer stores
Gap closed in the bottom quarter of stores